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work work work work work

Adpearance

  • Oversee all lines of business for one of Adpearance's largest clients, Papé  

    • Ensure cohesive strategy between digital advertising, SEO, & website account teams

    • Find synergies between lines of business

    • Own monthly billing process using Salesforce

  • Lead quarterly reporting with client

  • Lead annual budgeting process with client across digital advertising, SEO, & website services

  • Developed (& continue to broaden!) understanding of capital equipment industry

    • Agriculture & Turf

    • Construction & Forestry

    • Material Handling

    • Commercial Trucking

  • More to come...

Sr. Digital Strategist
& Account Manager

on the side

Moved away from my hometown

Joined Masters Swim Club

Got Married!

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Present

May '21

N/A

  • Took a couple of months off before beginning the job search, allowing myself to decompress from a stressful pandemic-filled year

  • Participated in as many COVID-safe time off activities as possible

    • No travelling unfortunately!

  • Took advantage of mid-week skiing opportunities 

  • Built this website

  • Spent time with my dad building a duck blind

Time off

on the side

Networked

Practiced interview skills

Participated in Toastmasters

Continued weekly Spanish class

oct '20

kroger

  • Managed multichannel media campaigns across Kroger enterprise

    • Display, social, search, audio, video​

    • Developed KPIs, vendors, tactics, budgets

    • Project managed across marketing org

    • Primarily focused on performance/low funnel campaigns

  • Directed media buying agency on campaign strategies for implementation

  • Led Kroger enterprise rebrand across streaming audio and paid social

    • High impact awareness buys​

  • Spearheaded first ever Kroger podcast advertising campaign

    • Podcasts became and always-on tactic​

  • Served as digital ad specs SME for Kroger marketing dept

  • Initiated, planned, and presented new paid social ways of working

media partnership strategist

on the side

Joined Revenue Collective

Summited Mt. Shasta

Began working remotely

Member of Digital Process Committee

Joined Toastmasters

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aug '18

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kroger

  • Set up & optimized media campaigns across display, social, audio, video

  • Responsible for over $1 million monthly in media spend

  • Served as paid social SME to Kroger marketing dept

  • Presented paid social 101 to 20+ division Marketing Managers

  • Managed joint business partnership between Kroger and Pinterest

    • $1.5 million annual spend commitment​

  • Trained 3 new team members on digital media buying

  • Gained proficiency in:

    • Google DCM & DV360

    • Facebook Ads Manager

    • Pinterest Ads Manager​

    • Sprinklr

digital media specialist

Took HIIT classes during my lunch hour

Experienced the death of a close friend

Began taking Spanish classes

Learned backcountry skiing

Member of Kroger Cultural Council

on the side

jul '17

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media coordinator

kroger

  • Collaborated w/ Media Buyers in procurement of traditional media

    • Reconciled ad discrepancies​

    • Placed media buys based on negotiated rates

  • Served as first point of contact between Kroger and stations

  • Managed 3rd party OOH procurement agency

  • Volunteered to learn paid social & began working on special assignment with the digital procurement team​​

on the side

Moved out of my parents house

(love you mom & dad!)

aug '16

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bC (before career)

  • Travelled solo in Europe for 1 month

  • Studied abroad in Spain for 4 months, lived with host family

  • Trained for & ran a half marathon

  • Graduated from Oregon State University

    • Magna Cum Laude​

    • BS in Business/Marketing, Spanish Minor

dec '15

I am...

Curious

Positive

Organized

Leader

Fun

What I'm Reading

outside of work

What I'm LISTENING TO

I love podcasts! Here are some of my current favs:

Reliable

THINGS THAT MAKE ME... ME

want to work together?

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