SAMMI
SHEA
(COATES)
work work work work work
Adpearance
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Oversee all lines of business for one of Adpearance's largest clients, Papé
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Ensure cohesive strategy between digital advertising, SEO, & website account teams
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Find synergies between lines of business
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Own monthly billing process using Salesforce
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Lead quarterly reporting with client
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Lead annual budgeting process with client across digital advertising, SEO, & website services
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Developed (& continue to broaden!) understanding of capital equipment industry
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Agriculture & Turf
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Construction & Forestry
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Material Handling
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Commercial Trucking
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More to come...
Sr. Digital Strategist
& Account Manager
on the side
Moved away from my hometown
Joined Masters Swim Club
Got Married!
Present
May '21
N/A
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Took a couple of months off before beginning the job search, allowing myself to decompress from a stressful pandemic-filled year
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Participated in as many COVID-safe time off activities as possible
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No travelling unfortunately!
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Took advantage of mid-week skiing opportunities
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Built this website
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Spent time with my dad building a duck blind
Time off
on the side
Networked
Practiced interview skills
Participated in Toastmasters
Continued weekly Spanish class
oct '20
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Managed multichannel media campaigns across Kroger enterprise
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Display, social, search, audio, video
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Developed KPIs, vendors, tactics, budgets
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Project managed across marketing org
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Primarily focused on performance/low funnel campaigns
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Directed media buying agency on campaign strategies for implementation
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Led Kroger enterprise rebrand across streaming audio and paid social
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High impact awareness buys
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Spearheaded first ever Kroger podcast advertising campaign
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Podcasts became and always-on tactic
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Served as digital ad specs SME for Kroger marketing dept
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Initiated, planned, and presented new paid social ways of working
media partnership strategist
on the side
Joined Revenue Collective
Summited Mt. Shasta
Began working remotely
Member of Digital Process Committee
Joined Toastmasters
aug '18
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Set up & optimized media campaigns across display, social, audio, video
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Responsible for over $1 million monthly in media spend
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Served as paid social SME to Kroger marketing dept
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Presented paid social 101 to 20+ division Marketing Managers
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Managed joint business partnership between Kroger and Pinterest
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$1.5 million annual spend commitment
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Trained 3 new team members on digital media buying
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Gained proficiency in:
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Google DCM & DV360
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Facebook Ads Manager
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Pinterest Ads Manager
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Sprinklr
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digital media specialist
Took HIIT classes during my lunch hour
Experienced the death of a close friend
Began taking Spanish classes
Learned backcountry skiing
Member of Kroger Cultural Council
on the side
jul '17
media coordinator
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Collaborated w/ Media Buyers in procurement of traditional media
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Reconciled ad discrepancies
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Placed media buys based on negotiated rates
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Served as first point of contact between Kroger and stations
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Managed 3rd party OOH procurement agency
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Volunteered to learn paid social & began working on special assignment with the digital procurement team
on the side
Moved out of my parents house
(love you mom & dad!)
aug '16
bC (before career)
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Travelled solo in Europe for 1 month
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Studied abroad in Spain for 4 months, lived with host family
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Trained for & ran a half marathon
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Graduated from Oregon State University
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Magna Cum Laude
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BS in Business/Marketing, Spanish Minor
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dec '15
What I'm Reading
What I'm LISTENING TO
I love podcasts! Here are some of my current favs:
Reliable
THINGS THAT MAKE ME... ME
